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My Shuka Friend

Posted on September 27, 2016 at 8:00 PM Comments comments (53262)

Shuka cloth, othewise known as the “African blanket,” is worn by the Maasai people of East Africa. You've most likely seen it in photos, or even in person. It's predominantly red with plaid containing blue, black yellow and white.

It’s durable and warm and meant to protect the Maasai from the harsh weather and terrain of the savannah as these nomadic warriors ...

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The Tale of Two Silos: NPO Marketing and Sales

Posted on February 13, 2015 at 9:30 PM Comments comments (13260)

Once upon a time there was a CMO of a large research institution who was asked to support the VP of Development on a campaign that would build donor and alumni engagement.

The CMO asked for a strategic plan, or at least the advancement goals for the year. They didn’t exist. The CMO asked for relevant data that would support campaign direction. It didn’t exist. The CMO wondered if resources were allocated for this campaign. They were not. The CMO requested to know how the s...

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